Robert Davis
Robert Davis
Director of Sales
I bring a unique mix of hands-on broadcast experience, technical fluency, and sales leadership. I’ve spent years working in radio production, engineering, and media technology, and now I’m focused on helping U.S. and UK broadcasters modernize with OmniPlayer 3.
What training do you have?
I have over 25 years in broadcast operations, production, and systems engineering, combined with consultative sales and account management experience. I’ve worked across radio stations, television stations, production companies, and media technology firms, which gives me a practical understanding of both the technical and business sides of broadcasting. I’m constantly learning about new automation workflows, AoIP integrations, content publishing, and modern radio operations.
What’s your M&I story?
I’m passionate about solving real operational challenges and building lasting partnerships...our technology doesn't just play audio, it makes the people who use it better at their jobs.
I joined M&I to lead the U.S. market entry for OmniPlayer 3 and quickly took ownership of building our North American go-to-market strategy from the ground up. Since then, my role has expanded to include overseeing global sales initiatives and supporting marketing efforts. I’ve been focused on launching pilots, developing content, representing the company at industry events, and helping shape how OmniPlayer is positioned in new markets.
It’s been a rewarding experience to help introduce a proven European solution to broadcasters while contributing to the company’s broader growth strategy.
What do you like best about working at M&I?
Our teams combination of technical depth, customer focus, and genuine care for broadcasting makes M&I and exciting place to work.
I appreciate the trust and autonomy I’ve been given to build the U.S. market from the ground up. The team in the Netherlands is collaborative and supportive, and it’s exciting to work on a product that has real depth and long-term potential. I also enjoy the mix of technical product knowledge and relationship-building that this role requires.
What I enjoy most is how passionate the team is about radio. We’re not just delivering a solid, mission-critical product. The team is constantly developing new features, actively listening to feedback, and reshaping the platform based on real industry needs. OmniPlayer is a truly modern solution that scales from large enterprise groups all the way down to single-station operations.
What do you like doing in your free time?
Outside of work I enjoy playing music (piano & guitar), spending time outdoors with my family, working on media and technology projects in my home lab and audio studio, and staying connected with the broadcast community. I’m also a big believer in continuous learning and always have something new I’m exploring.
What’s your favourite page on the site?
Products
My favorite page is the OmniPlayer product page. It’s where the real capability of the software comes through. SmartTrack editing, multi-station flexibility, and the practical tools that actually matter to stations day-to-day.
