Did someone say podcast?

On all kinds of radio forums, but also at conventions and conferences such as Radiodays Europe and NAB, there is a lot of speculation about what the radio landscape will look like in the future. How do you remain relevant as a station for the constantly changing listener habits? How do you ensure that you know how to create value for listeners through new services and platforms?

Today’s listener comes into contact with a radio station in many different ways. Almost everyone tunes in to the radio in the car. At workplaces in most cases a (music) channel is playing somewhere in the background. Whether this is via FM, DAB + or online, the ways to listen are countless.

At OmniPlayer we are constantly discussing how we can continue to serve the ever-changing listener habits via our radio automation software. Almost always in consultation with our customers, because you may think you came up with the most brilliant solution, it must of course be relevant enough to work with.

One of the ways to bind listeners is through podcasts.

If even Facebook boss Mark Zuckerberg decides to start podcasting, you can no longer ignore the fact of its importance.